Jack Wills 2009 Christmas campaign // www.jackwills.com

Jack Wills is a fashion label, traditionally english but also quirky and fun. I collaborated in their 2009 Christmas campaing designing the emails and web pages. My job was to create a series of emails based on the same template but slightly different to capt the attention of the customer, which involved coming up with new illustrations and icons.

Emails and page designs

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Barratt Homes New developments microsite // www.barrathomes.co.uk

I created a new series of microsites to present Barratt's range of luxury developments. I created a template microsite that could be use for the different developments coming up in the future.

Page designs, produced by LBI

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BT Home consumer website

I worked in LBI's BT team during 6 months in which I designed pages for the consumer website and worked within the team of designers and information arquitects to come up with innvative ways to communicate BT offers and products to its customers.

Page designs, produced by LBI

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Patricia Fields for M&S

To launch the collection Patricia Field designed for M&S, we created an email campaign and a landing page. I was involved in the creation of the designs from an initial brief where the client provided us with the assets they wished us to use. It is an edgy and youthful design within the M&S template displaying a good balance between the brand and the stylist.

Web designs and emails, produced by LBI

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Self-produced email template design for She Says

She Says is a female run association working in the Digital advertising industry. They had been asking women designers to create the e-flyers for their each month's events. They asked me to create an email template to blend those different styles within a consistent visual identity.

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dunhill London fragrance // www.dunhill-london.com

dunhill London fragrance is aimed to a younger demographic than dunhill's usual target market. The concept was to give 'dunhill men' experiences they could actually go out and do if they were visiting London on business. Visually, this is represented with the 'dunhill men' looking to the iconic London's skyline, with the city at his feet. I artworked London's skyline and created all the designs for the microsite.

Visual assets and web designs, produced by LBI

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This is girl - Touch of Pink by Lacoste

This is girl is a community site for girls to talk about girls topics. I worked very closely with the Art director of the project while creating the logo 'This is girl' which through a light calligraphic style expressed a youthful feeling. I also created the main page designs in which the rest of the site would be based, adaped the illustrations provided and also worked closely with Flash developers, copywriters (the site was translated to different languages) and also IA to create a unique user experience in accordance with the designs.

Logo, web designs, produced by LBI

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Love of Pink by Lacoste

Love of Pink is a new fragrance from the Touch of Pink family, targeted to young women in the mid 20s. While keeping the freshness of Touch of Pink, Love of Pink is cool and sophisticated. Illustrator Jasper Goodall was comissioned and from his illustrations I worked closely with the art director to come up with the microsite designs.

Web designs, produced by LBI

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Fairy Non-bio Softener // www.softeningyourworld.com

I worked on the pitch for Fairy Non-bio Softener as a designer and the visuals I created won the pitch. Most of the initial visuals were used in the final design. After that, we utilised the viral factor that photos of babies already have to new parents, creating an e-card section that enables parents to upload photos of their kids' firsts (smile, food, walk, etc) then print it out for an album and send to friends & family.

Visual assets and web designs, produced by LBI

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Zovirax

A different way of advertising a medical product, explaining the product from user's point of view, expressed in a friendly way and easy to scan the important information. I worked on the designs for the HTML website, keeping the visuals to a high standard as personal diary look.

Web designs, produced by LBI

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