|
|
| |
Self-initiated project in which I explored the possibility of creating a smart and cold typeface from a common household object.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |

|
| |
Logo for Dance Magic Dance club
Strong identifying logo for this club night, easy to work with the different backgrounds of each month's flyer.
Produced by Les Batteries // www.myspace.com/dancemagicdanceclub
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
|
| |
Art direction, styling and promotion of Dance Magic Dance club
I have been part of DMD since January 2008 as a promoter and designer. The image of the club is one of it most important factors and enables us to explore and communicate our distinctive visual interests. The first 12 flyers were created with fairytales as a running theme. From January 09 we expanded the boundaries of this theme to encompass strong imaginary characters whilst still keeping the DMD style.
Produced by Les Batteries // www.myspace.com/dancemagicdanceclub
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
 |
| |
Patricia Fields for M&S
To launch the collection Patricia Field designed for M&S, we created an email campaign and a landing page. I was involved in the creation of the designs from an initial brief where the client provided us with the assets they wished us to use. It is an edgy and youthful design within the M&S template displaying a good balance between the brand and the stylist.
Web designs and emails, produced by LBI
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
|
| |
Self-produced email template design for She Says
She Says is a female run association working in the Digital advertising industry. They had been asking women designers to create the e-flyers for their each month's events. They asked me to create an email template to blend those different styles within a consistent visual identity.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
|
| |
Identity for Laura Alcalde - Self-produced
Using classic Helvetica I aimed to create an extremely minimalistic logo which is also bold and distinctive.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
 |
| |
 |
| |
Final Graduate Project - Escola Massana
Integral image design of the Spanish pop band Vedel which included the logo, packaging and graphic assets.
I created a typeface to work as a visual shape but to also be functional as a typeface. It is the base for all the graphic images of the band, exploring all the visual possibilities that it offers according to its applications in an integrated design.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |

|
| |
VA Souvenir desde Umea - CD Artwork for a Swedish bands edited by Fikasound
Fikasound are Spanish promoters specialized in booking Swedish bands to play in Spain. This compilation was their first realase as a record label and they asked us to art direct and design the artwork. The visuals create a contrast between the real memories of the deserted landscapes evoked by Fikasound's photographs, with dream-like outlined illustrations of indigenous Swedish fauna.
Produced by Les Batteries
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
 |
| |
dunhill London fragrance // www.dunhill-london.com
dunhill London fragrance is aimed to a younger demographic than dunhill's usual target market. The concept was to give 'dunhill men' experiences they could actually go out and do if they were visiting London on business. Visually, this is represented with the 'dunhill men' looking to the iconic London's skyline, with the city at his feet. I artworked London's skyline and created all the designs for the microsite.
Visual assets and web designs, produced by LBI
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
|
| |
Self produced illustrations
These are some of the illustrations created by the inspiration of daily women, stories and characters I see during the day transported through an imaginary and surrealist filter.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
|
| |
This is girl - Touch of Pink by Lacoste
This is girl is a community site for girls to talk about girls topics. I worked very closely with the Art director of the project while creating the logo 'This is girl' which through a light calligraphic style expressed a youthful feeling. I also created the main page designs in which the rest of the site would be based, adaped the illustrations provided and also worked closely with Flash developers, copywriters (the site was translated to different languages) and also IA to create a unique user experience in accordance with the designs.
Logo, web designs, produced by LBI
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
 |
| |
Logo for The Duloks
The Duloks is a London-based DIY girl-band that asked us to create a fun logo, taking inspiration from some of their favourite 80s television series.
Produced by Les Batteries
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
 |
| |
Logo for Les Batteries
Myself and a friend formed a design collective called Les Batteries soon after meeting in 2007 when we discovered our shared passion for photography, design, music and making ourselves busy. Since then, we've been involved in many projects in London's music and fashion scene.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |

|
| |
Art direction and styling by Les Batteries
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
 |
| |
Posters for Wheel
Soon after joining Wheel I was asked to create posters for the presentation of portfolios of the different designers from the agency. Taking Wheel's orange logo, I developed a series of two posters showing the before and after of an explosion of creativity.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |

 |
| |
Love of Pink by Lacoste
Love of Pink is a new fragrance from the Touch of Pink family, targeted to young women in the mid 20s. While keeping the freshness of Touch of Pink, Love of Pink is cool and sophisticated. Illustrator Jasper Goodall was comissioned and from his illustrations I worked closely with the art director to come up with the microsite designs.
Web designs, produced by LBI
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |


|
| |
Fairy Non-bio Softener // www.softeningyourworld.com
I worked on the pitch for Fairy Non-bio Softener as a designer and the visuals I created won the pitch. Most of the initial visuals were used in the final design. After that, we utilised the viral factor that photos of babies already have to new parents, creating an e-card section that enables parents to upload photos of their kids' firsts (smile, food, walk, etc) then print it out for an album and send to friends & family.
Visual assets and web designs, produced by LBI
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |

 |
| |
Art direction and styling for promotional pictures for Official Secrets Act
Official Secrets Act are an up and coming British guitar-pop group. We decided to shoot them within a Victorian environment but still keeping some modern touches. Each shoot represents a chapter of a mystery story.
by Les Batteries
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
 |
| |
Zovirax
A different way of advertising a medical product, explaining the product from user's point of view, expressed in a friendly way and easy to scan the important information. I worked on the designs for the HTML website, keeping the visuals to a high standard as personal diary look.
Web designs, produced by LBI
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| |
|
| |
|
| |
|
| |
|